About Ape Brands

Aaron Peterson is a Canadian author, photographer, and founder of APE Brands—a creative house where nature, travel and storytelling intersect.
Through The Backyard Apothecary, he’s taught readers how to cultivate and craft herbal medicine with confidence, blending science and tradition from the garden gate outward.
Through Calabria by Car and his X by X Travel series, he invites audiences into the art of meaningful travel; journeys steeped in food, culture and connection.
Aaron’s authority doesn’t come from textbooks; it’s earned through decades of hands-on work in gardens, kitchens and foreign markets. His mission is simple: to show that a well-lived life is both attainable and wildly worth pursuing.
When he’s not writing or photographing, you’ll find him tending herbs in Ontario or chasing the golden light of another small village somewhere off the map.