Our Brands

Focused brands built around subjects we know, work with and intend to keep developing.

XbyX Travel

Travel publishing for people who want to experience a place rather than simply pass through it.

Aaron's Apothecary

Practical knowledge for growing, making and doing more for yourself.

Mary Jane Tech

Cannabis publishing, cultivation knowledge and practical technology.

XbyX Travel develops guidebooks, photography and field-based travel projects built from firsthand experience. The focus is slower travel, independent exploration and the places that are easily missed when the itinerary becomes the destination.

Aaron's Apothecary develops books and projects around gardening, herbs, food, preservation and practical household knowledge. The emphasis is on useful information that starts with the raw material and follows it through cultivation, harvest, preparation and use.

Mary Jane Tech develops cannabis reference works and practical educational projects with a Canadian perspective. It begins with cultivation and long-form publishing, with room to expand into useful tools, product concepts and technology where they solve a real problem.

Each APE brand has its own subject, audience and direction. APE Brands provides the publishing and operational home that allows each one to develop independently while remaining part of the same company.

Different subjects. One home.