APE: A Primate With a Penchant for Innovation
What we are building at APE Brands
Aaron Peterson
8/28/20251 min read
APE Brands: Building Books, Brands and Ideas for the Long Term
APE Brands exists to develop books, original brands and related projects under one independent Canadian company.
We do not treat every book as a one-off release. We build a catalogue that can grow, improve and remain useful over time.
Most projects begin with research, writing and long-form publishing. A book may stand on its own, but it can also become the foundation for something larger. That might mean a revised edition, a series, a specialised brand, a product idea or another project built from the same body of knowledge.
That approach is already taking shape across APE Brands.
XbyX Travel develops travel books, photography and related projects for people who want to experience places rather than simply pass through them.
Aaron’s Apothecary focuses on gardening, herbs, food and practical knowledge built around growing, making and doing things yourself.
Mary Jane Tech brings together cannabis publishing, cultivation knowledge, product concepts and practical technology.
Our fiction and other books remain part of the wider APE Brands catalogue.
The subjects may be different, but the operating principle stays the same.
Create work worth keeping.
Develop it properly.
Publish it to professional standards.
Maintain it after release.
Expand it only when the idea earns the space.
APE Brands is deliberately small and independent. That allows creative direction, publishing decisions and long-term development to remain close to the work itself.
We do not provide publishing services or manage outside creative projects. APE Brands exists to develop and support work created within our own family of books and brands.
We believe good ideas should have somewhere to grow.
APE Brands is that place.
